BIG FM’s Santa Cause 2025 cheers hearing-impaired kids

24.12.2025
BIG FM, one of India’s leading radio networks, brought the spirit of Christmas alive with the successful culmination of its Santa Cause 2025 initiative, spreading joy and warmth among students of The Stephen High School for the Deaf and Aphasic. The festive outreach saw enthusiastic participation from BIG FM’s RJ team along with actress Akanksha Puri, who joined the celebration and helped make the day special for the children.

According to a press release, the initiative was rooted in the network’s belief that entertainment can serve as a powerful force for positive social impact. Santa Cause 2025 reinforced BIG FM’s long-standing commitment to inclusivity, community engagement and creating meaningful experiences beyond the airwaves, especially during the festive season.

A key highlight of the celebration was a specially curated bus joy ride across Mumbai for the children. The route covered some of the city’s most iconic stretches, starting from Dadar and passing through the Worli Sea Link, Marine Drive via the Coastal Road, before returning to Dadar. The outing offered the students a memorable festive experience, filled with excitement and shared moments of happiness.

Speaking on the initiative, Ashit Kukian, CEO, BIG FM, said that with its extensive reach and strong local connect, the network consistently strives to go beyond entertainment. He added that campaigns like Santa Cause reaffirm BIG FM’s commitment to using the power of sound, on-ground engagement and digital platforms to connect communities and create lasting, positive change.

Adding to the warmth of the celebration, Bombay Tacos distributed meals for the children, while Ultra Toys contributed toys and gifts, further amplifying the festive cheer. Actress Akanksha Puri actively interacted with the students and took part in the gifting activities, creating moments of joy and connection that resonated throughout the day.

BIG FM’s RJs—Sahil, Dilip, Rani and Vrajesh—played a central role in keeping the atmosphere lively, leading engaging activities and ensuring the celebration was filled with laughter, warmth and the true spirit of Christmas. Through Santa Cause 2025, BIG FM once again demonstrated how thoughtful initiatives can bring communities together and make the festive season meaningful for those who need it most.